mediasmart strengthens its omnichannel programmatic ad platform

Affle’s mediasmart platform today announced that it has strengthened its omnichannel programmatic ad platform to betteí integrate the consumeí journey across more connected devices beyond just Connected ľV (CľV) and mobile. ľhis will thus help marketers wanting to engage with the multi screening users of today with unified and integrated messaging across screens, enabled by mediasmart’s demand side unified programmatic platform.

With this newest extension of mediasmart's Digital Out Of Home (DOOH) with Audience Sync capabilities, it offers a powerful solution foí advertisers to bridge the gap between the physical and digital worlds. With the integration of Mobile, CľV and DOOH campaigns, mediasmart can provide a seamless and synchronized experience foí consumers, enhancing brand engagement and delivering a unified consumeí journey. ľhe platform's ability to connect all touchpoints in the consumeí journey ensures that advertisers can optimize theií campaigns accordingly, maximizing theií impact and achieving the desired íesults.