Alchemy Group launches new business venture, Localyze
Localyze, a multilingual digital marketing agency part of Alchemy Group today announced the launch of its business that caters to the next wave of Indian users coming online offering end-to-end localization solutions across 8+ languages like Hindi, Tamil, Telegu, Bengali and many more. The driving objective is to empower brands that wish to communicate with their audiences without being restricted by their location or the language they speak.
Localyze will focus on delivering a seamless and turnkey solution spanning across all digital channels within the Indian regional language ecosystem. The business has been built for national brands who want to take their marketing communication to regional markets by accounting for the intent, style, tone and context to evoke the same emotions and the same implications in the target language as it does in the source language. The aim is to marry transcreation powered by our strong network of over 1000+ transcreators, creative services through our team of content and creative experts and digital media backed by a huge distribution of regional publishers, all over a robust platform to deliver a seamless experience at scale for customers across all digital touch-points.
“As per a recent KPMG report, 75% of Indian language speaking internet audiences will surpass English internet users”, says Pankil Mehta, Chief Business Officer, Localyze. “It is imperative for a brand to operate and communicate effectively across different markets, cultures, and contexts to gain a competitive advantage for their business. Once the brand has locked down their marketing message, Localyze takes care of all the heavy lifting which takes a creative-first approach when transcreating all digital assets across touchpoints keeping the messaging intact for different markets. Adding to that, the entire creative service and all digital assets are backed by a team of strong media experts to execute campaigns across digital media and drive sky high performance of the same, all under one roof”, Mehta added.
Localyzation as a service needs to be a combination of both robust technology and strong domain experts to ensure all projects have highly qualified creative and content experts delivered accurately and locally with relevant transcreation on time.
Highlighting further, Karan Gupta, CEO, Alchemy Group mentioned “Localyze will join the family of legacy brands like AndBeyond.Media and Word which will be leveraged to not only build the business and tech, but also bring cross value offerings like media and marketing solutions to its clients from each other. The group’s focus is on building categories for the new age audiences by delivering solutions across verticals like Digital Media, Content, Influencer Marketing, Digital Audio & now Localyzation solutions.
“Localyze was conceived with a focus to fill the need gap of solving for the next wave of regional internet users and help brands to democratize their information while making it more accessible and relevant,” Mehta concluded.