Aldrin Stephen Luiz Appointed Head of Ipsos MediaCT India Business

Aldrin Stephen Luiz has been appointed as Executive Director and Head of Ipsos MediaCT, India business with effect from 1 August, 2014. He will be based out of Ipsos Mumbai office and will report to Amit Adarkar, Managing Director, Ipsos in India.

Aldrin is a seasoned business leader, researcher and strategist with over 15 years of experience in leading teams, client service and business development.

Lately he was working as an Independent Consultant, but prior to that he was heading Nielsen India’s Telecom Practice. Aldrin is not new to Ipsos; he was Country Head of Ipsos Bahrain and Qatar between 2007 – 2011. He has also worked with Incite Research Bahrain and Land Rover Bahrain in his early days of career.

Commenting on Aldrin’s appointment, Amit Adarkar, Managing Director, Ipsos in India said, “Ipsos is a global leader in measuring and understanding how consumer’s access, use and respond to media content across platforms. With Aldrin’s extensive experience in media and technology research, I am sure he will grow the business manifold.”

"I am delighted to join back Ipsos and head the Media Communication and Technology business of Ipsos in India. Ipsos MediaCT helps clients make connections in the digital age. Our expertise covers audience measurement, content research and a custom research portfolio that includes tools for digital passive measurement, brand equity and content testing, “said Aldrin Stephen Luiz, Executive Director and Head of Ipsos MediaCT, India.

“These research services will immensely help our clients in India understand consumers in today’s increasingly evolving digital world”, added Luiz.

Aldrin is a Chartered Engineer (Electronics); he holds an MBA from ENPC, Paris and has recently completed the executive programme in advanced business analytics from IIM, Bangalore.