Allen Solly shows off new clothes in style
Fashion brand Allen Solly, whose latest collection is with a tagline "I hate ugly" was brought out in style. The collection was launched in malls by 'Humannequins'.
The brand played out a 'freeze act' with the help of live models decked in the latest Allen Solly attire, in malls and high streets across the country.
Girls and boys wearing smart casual wear walk into malls or high streets and sit or hold a certain pose for up to seven minutes. The models held different poses such as talking to each other, showing off their new clothes to friends, applying makeup and proposing to a girl.
The performance was repeated a number of times during peak weekend shopping traffic in Bengaluru and Delhi.
Advertising
MINUTES TO READ
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn