ALTBalaji partners with Amazon Pay
India’s leading homegrown OTT platform, ALTBalaji announces its association via Amazon Pay. Through this partnership, customers can now experience a one-click purchase using Amazon Pay and avail a flat 50% cashback up to Rs. 150/- on paying for their ALTBalaji subscription.
With over 40 Originals in its content offering, ALTBalaji has built a legacy of creating iconic shows, like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which have been lauded by audiences. ‘Broken but Beautiful’ strikes the right chords with audiences for its soul-stirring music and coming of age concept. Gandii Baat franchise has created quite a stir with its unabashed and sultry narratives of relationships and human tendencies; whereas on the other hand shows like TGIDF and Bose Dead/Alive has garnered rave reviews across demographics and age groups. Along with showcasing progressive and path-breaking content, the platform is also associated with a very wide talent pool of top-notch actors, writers and directors, who are expanding the boundaries of entertainment as we have known it so far.
Amazon Pay is one of the most trusted and convenient payment experiences for customers, sellers and merchants across India. Using Amazon Pay, customers can safely go cashless and enjoy quick and easy checkouts, faster refunds coupled with a secure shopping experience.
Speaking about the association, Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “This partnership helps us cater to audiences who prefer the Amazon ecosystem and payment options which is considered as the most trusted gateways for digital audiences across the country. Through this partnership, ALTBalaji’s library of homegrown, original premium content will now be even more accessible to a wider and newer set of audiences. The association will further help us extend our reach, while allowing Amazon Pay to offer their customers the entire catalogue of ALTBalaji’s premium content at an extremely competitive price point.”
Commenting on the partnership, Manesh Mahatme, Director, Experience and Merchant Acceptance, Amazon Pay India said, “Integration of Amazon Pay on ALT Balaji gives consumers a safe and seamless payment choice. I am certain that this partnership will enhance the overall consumer experience on the platform and will encourage more subscribers to enjoy a friction free checkout.”
With no additional authentications required, customers get the benefit of ‘one-click’ payments with a faster and vastly smoother check out process. Additionally, through Amazon Pay, customers can receive refunds faster than refunds to their bank accounts or credit cards and also view the details of balance transactions using an online statement.