Warner Music & Tips Industries Limited expand their partnership

Having enjoyed a successful partnership for more than  three years, Warner Music has announced it has expanded its agreement with Tips  Industries Limited (Tips Music), one of the leading music labels of India based in  Mumbai. 

Warner Music has been exclusively distributing Tips Music’s 13,000+ strong Hindi  catalogue since 2020, and has played an important role in growing the company’s  Bollywood soundtracks on the international stage. Warner Music, with its global  teams, have offered specialist commercial support across various Digital Service  Providers (DSPs) - pitching and landing key playlist spots across frontline and  catalogue releases. 

This new deal will now see Warner Music take on the commercial and distribution  responsibilities for all Tips Music’s frontline and catalogue music on all audio  streaming apps, which spans across 23 Indian languages and 30,000+ songs. With  access to even more incredible music from Tips Music catalogue, Warner Music will  use its extensive global network of experts to promote Tips Music’s artists and  songs around the world, opening them up to new fans and opportunities. 

Tips Industries Limited (Tips Music), which recently reported a 27% YoY increase in  revenue in its Q3 earnings statement, is known for its huge success in the  Bollywood market. It is the owner of the lion’s share of local film soundtracks from  the 1990s and continues to be a major music label in India. 

Kumar Taurani, Managing Director of Tips Industries Limited, expressed his  enthusiasm for the partnership, stating: "Warner Music has been our trusted partner  for the last few years and it has worked very well for both of us. It is with great  pleasure that we announce an extension of the existing partnership into a much wider  global distribution deal. It is the beginning of a larger partnership between both  companies. With Tips Music’s “Must Have Hits” catalogue and Warner Music’s  distribution strength, we envision Tips Music to become one of the Top Three music  labels in India. We thank the Warner Music board, its leaders and the teams for  believing in Tips Music and our vision for the market. This strategy and partnership  is in line with our commitment to our esteemed stakeholders and investors.” 

Alfonso Perez-Soto, President, Emerging Markets, Warner Music, added:  “Over the last few years, Warner Music has enjoyed access to Tips Music’s amazing Hindi catalogue and been able to offer unique sales support, which has seen us  successfully promote its Bollywood soundtracks to a global audience. We’re now  able to tap into even more incredible music, and our teams around the world will be  looking to connect Tips Music’s artists and songs with more international fans. At  Warner Music, we believe we can be a major force in further growing Bollywood  music’s popularity around the world.” 

Jay Mehta, Managing Director, Warner Music India, concluded: “Warner Music  India and Tips Music have had a trajectory re-defining partnership in the last few  years, by synergising the expertise the teams have built across the years. To say  that Tips Music repertoire has created iconic musical moments across the decades,  is stating the obvious. Our next phase of this partnership is going to be even larger  and greater as, together, we make Indian music mainstream across the world.” 

Further detailing the strategic & financial impact this deal makes, Hari Nair, CEO  of Tips Industries Ltd says: "We are excited to partner with Warner Music and  extend our deal to a much larger scale, at a national and global level. The audiences  on various international and Indian streaming services, will now be able to stream  our music. Most importantly this deal also enables us to distribute our music to the  world’s largest social media platform, Meta. Overall, this partnership will improve  distribution of our content thus enhancing revenue for our company. We look forward  to engaging and working more closely with Warner Music." 

On enabling a global reach for their artists & music, Girish Kumar, COO of  Tips Industries Ltd commented: "Today, we have signed an important strategic  deal with Warner Music, who have been a brilliant team to work with. This  distribution deal allows us to focus more on our core competency - finding new  talent, building our own music and acquiring more film music content. Our vision  back in the 1980’s was “To Introduce Promising Singers” - what TIPS as a brand  stands for. Our artist will benefit from the best via this massive distribution deal.  Artists partnering with us, and powered by Warner Music, will be truly global.”