America's backpack brand High-Sierra enters India!

Luggage manufacturer, Samsonite South Asia Pvt. Ltd launches the No.1 backpack brand- High Sierra in India. Targeted at the well heeled travelers, High Sierra aims to wow the Indian travel enthusiasts with its feature rich designs and versatile functionality.

Founded in 1978, High Sierra is the premier designer and manufacturer of stylish and functional backpacks, wheel backpacks & framesacks. Known for its adventure travel luggage the brand will focus on offerings for students and outdoor sport enthusiasts. Designed to suit all kinds of outdoor adventure with its tough, spacious & ultra functional bags, High Sierra is the perfect combination of functionality and style.

Speaking on the launch Suresh Menon, CEO, Samsonite South Asia Pvt. Ltd said: “The Indian youth today is far more keen to travel & explore new places than it ever has been. Over the last few years we have seen a steady increase of domestic & international travel in this segment and we feel that this trend has also created a demand 

He also added to say, “For the launch of High Sierra in India we have looked at a strong digital strategy and online presence. Right from day one our products are not only available across major online players but our social presence has also created a positive response across Facebook, Twitter and our own website www.highsierra.in. We have an active list of travel bloggers, fans who are experiencing the product and providing us feedback in real time. “

Over the years, High Sierra has been associated with a lot of adventure sports and events across the world. The company is also the official supplier of bags and luggage for the U.S. Ski and Snowboard Team. In the past High Sierra has also been associated with the Outdoor Industry Association (OIA), Snow Sports Industries America (SIA) and the Travel Goods Association (TGA) amongst others.

High Sierra bags are available at all Bagzone stores across India and are priced between Rs. 1,200- Rs.10,000

High Sierra is available in leading point of sales across India including Bagzone Stores, select Samsonite stores and other trade counters. High Sierra is also available with leading e-commerce retailers like Bagzone.com, Jabong, Flipkart & Myntra.