Amitabh Bachchan turns jewellery sales for Kalyan Jewellers' Lila

Kalyan Jewellers, one of India's most trusted and leading jewellery brands, announced the launch of its newest collection, Lila. This range showcases lightweight jewellery that embodies the essence of today’s young Indian women. The collection features elegant rose gold and diamond pieces studded with coloured gemstones. Lila with its diverse selection of contemporary designs, embodies today's women as she confidently navigates life with style and grace.

The jewellery brand’s Lila TVC features brand ambassadors Amitabh Bachchan and Kalyani Priyadarshan, the actors engage in a light-hearted and fun banter, exploring the exquisite range of designs introduced by Kalyan Jewellers, as part of this Collection. Following a holistic approach, Kalyan Jewellers has also launched a print campaign headlined by the global brand ambassador Katrina Kaif. 

With the launch of Lila Collection, Kalyan Jewellers aims to strengthen its product portfolio with lightweight lifestyle jewellery. Following an aggressive approach, the jewellery brand is consistently diversifying its offerings to cater distinct audience segments.

 Talking about the newly launched collection, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “At Kalyan Jewellers, we understand that jewellery is not just an adornment but a celebration of femininity and the woman who wears it. The all-new Lila collection brings with it, a range exclusive and curated studded lightweight jewellery designs with a timeless appeal. We believe that this collection will complement our existing brand portfolio and garner widespread popularity among the younger customers. With this unique collection that is both eye-catching and functional, we aim to consolidate our presence across various consumer segments and strengthen our market share significantly.”

The collection, with its hues of rose-gold, the sparkle of diamonds and the vibrancy of the coloured stones exudes grace and panache. It offers a diverse selection of dainty jewellery, which can be paired with traditional as well as western outfits. The pop of colour paired with the elegance of diamond creates a unique amalgamation of class and aesthetic.

Celebrating the new collection launch in unique style, the jewellery brand has announced up to 25% off on making charges for all items as well as the Kalyan Special Board Rate on gold, which is the lowest in the market. Customers can avail the exciting range of offers along with benefits of Kalyan’s 4-Level Assurance Certification on their jewellery purchases, ensuring a seamless service-backed shopping experience. The one-of-its-kind offers are valid until 15^th February, 2023.

Customers can also avail the benefits of Kalyan’s 4-Level Assurance Certification on gold jewellery. While jewellery retailed at Kalyan Jewellers goes through multiple purity tests and are BIS hallmarked, the 4-level assurance certificate promises customers payment on the value of purity mentioned in the invoice during exchange or resale. Also, it ensures free lifetime maintenance of ornaments at any Kalyan Jewellers’ showroom in the country.