Kalyan Jewellers marks Gudi Padwa with new digital campaign

Kalyan Jewellers, one of India’s largest and most preferred jewellery brand has launched its new digital campaign for the festival of Gudi Padwa. Marking the beginning of a new year, Gudi Padwa is among one of the most auspicious gold buying muhurat of the year.

The digital campaign features Kalyan Jewellers’ regional brand ambassador Pooja Sawant in a distinctive avatar, portraying the role of a young mother, who embraces parenthood through child adoption. The heart-warming storyline aims to encourage audiences to embrace new beginnings with an open-minded attitude. From showcasing the age-old traditions practiced on the occasion of Gudi Padwa to challenging societal norms and stereotypes surrounding motherhood, the digital film offers a progressive narrative towards redefining family structures and celebrating the diverse paths to parenthood.

 Speaking about the campaign, Kalyan Jewellers’ regional brand ambassador Pooja Sawant said, “I am honoured to be part of a digital campaign that not only celebrates the auspicious occasion of Gudi Padwa but also addresses a sensitive topic of embracing parenthood through adoption. This heart-warming storyline encourages audiences to embrace new beginnings with an open-minded attitude.”

 Pooja Sawant is seen wearing exquisitely crafted lightweight jewellery from the company’s Sankalp collection – which includes designs that pay tribute to the regional ethos of Maharashtra.