Kalyan Jewellers harnesses hyperlocal engagement

Kalyan Jewellers, one of renowned jewellery brands nationally wanted to harness all their potential customers at the store level to discover them on their own brand’s domain and not at the aggregator platform. This strategic move of building a brand at the last mile was activated with the help of Hyperlocal Dynamic Engagement Mechanism by Sekel Tech, which is the only company in the world that has all digital assets mapped for Hyperlocal discovery to delivery on a single platform.

Sekel’s Hyperlocal platform’s inbuilt listing management, store locator, store-level Microsite, content distribution and real-time engagement ability through automation with AI-powered real-time analytics for commerce helped Kalyan nurture and continue building a lean in first-party data and real-time meaningful engagement for their current and potential customers. The process included real-time inventories, product catalogues, payment and delivery partners integrated and social commerce. In short, for Kalyan, it worked in its favour as that allowed listing and product catalogues which Sekel facilitated as it is integrated to facilitate commerce at the last mile.   This has contributed to the overall commerce factor right from retaining the customers, increased presence hyper-locally, store expansions, and most importantly instigating shift amongst the consumers to a mobile source of information thus inducing a focused and result oriented approach for Kalyan Jewellers.

This Hyperlocal approach helped them expand and open stores based on the research and real time data, endowed by the dynamic engagement mechanism by Sekel Tech.

Mr. Sanjay Raghuraman, Chief Executive officer, Kalyan Jewellers says “We implemented the sekel Tech SaaS platform Pilot 2 years ago very quickly, we were able to track call and form leads and see them through fulfilment Previously, such sales attributions were difficult We now have scaled to more than 1000 stores and continue to grow”

According to Mr. Rakesh Raghuvanshi, Founder and CEO of Sekel Tech, “Consumers trust brand domains over aggregator sites. They go to aggregator sites for price and discount discovery, but when it comes to commerce, they prefer brands' domain store sites. The challenge is to manage and maintain the latest offers, deals, and product inventory. Engagement response is vital for better conversion without burdening the local store sales team. Sekel Tech's dynamic engagement commerce platform solves the discovery to delivery aspects of digitally influenced physical sales.”