Angel One returns with Shagun Ke Shares campaign

Celebrating the spirit of Diwali, Angel One has returned with its flagship campaign ‘Shagun Ke Shares’ campaign. This year, the Fintech company aims to encourage investors and intendors to adopt Muhurat Trading as a Diwali ritual and begin their journey of smart investments with Angel One.

As part of the campaign, Angel One has released a digital film with the theme Investment Ki Smart Shuruaat Angel One ke sath; showcasing cousins doing Muhurat Trading during a Diwali house party. Diwali brings Muhurat Trading, a special hour for investing in the Indian stock market. Angel One offers this service along with a range of assets such as equity, derivatives, commodities, currency, mutual funds and IPOs to trade and support informed decisions.

Angel One's 'Shagun Ke Shares' campaign includes social-first ideas, rich media concepts, influencer activations and creative content for platform-specific formats like Instagram Reels and YouTube Shorts. The campaign also includes a podcast in which the Chief Growth Officer shares his insights on Muhurat Trading with the host.

‘Smart Shuruaat’ highlights Angel One as the go-to choice for Muhurat Trading, promoting the Angel One Super App. ‘Shagun Ke Shares’ campaign, now in its fourth year, celebrates the sacred tradition of Muhurat trading during Diwali for wealth and prosperity. It is believed that trading during the 'muhurat' or auspicious hour brings prosperity and financial growth for the stakeholders. On Diwali, 12th November 2023, clients can invest in equities as a shagun, between 6:00- 7:15 pm.

Talking about launching the Shagun Ke Shares campaign Mr. Prabhakar Tiwari, Chief Growth Officer, Angel One Ltd, expressed, "For a while, Muhurat Trading was primarily observed by investors and traders. As more people join the investing community, we see Muhurat Trading as an opportunity for a wider audience to embrace it as a new Diwali tradition. This is the aim of our 'Shagun Ke Shares' campaign this year, where investing during this auspicious occasion is seen as a symbol of good fortune."                                                                                                                                                                                

Investors, both seasoned and newcomers, are invited to join Angel One in making a #SmartShuruaat this Diwali and mark a prosperous beginning to their investment journey.