Anooj Kapoor kick starts bus ride to Film City!

SAB TV, has always aimed to create a bond with their fans and this time round they have come up with a unique and innovative concept to engage with them. Their constant endeavour to bring new experiences has led to an off screen and fresh initiative called ‘SAB Ki Sawaari’. To make their viewers dreams come true, SAB TV has partnered with Bollywood Tourism to allow audiences to connect with their favourite stars. This format launched on July 29, 2013 includes a bus ride into Film City and will enable fans to watch the live shoots of popular SAB TV serials.

Briefing Adgully about this initiative from SAB, Anooj Kapoor, EVP & Business Head, SAB TV said, “We are now providing a platform for actors to engage with their fans and for fans to meet their favourite television actors of the SAB family.  We always innovate our concepts  in terms of finding new ways to interact with our consumers be it our comic books,  board games  or the apps that we have created.”

For the first time viewers will get a once in a lifetime opportunity  to see their favourite stars live in action and also watch shoots, rehearsals, pose and interact with them.

Adding further he said, “We intend giving an opportunity to our consumers to attend the shoots of our shows and interact with their favourite stars on the sets. Fans are curious to learn more about their favourite stars and wish to interact with them. It is difficult for them to single-handedly find a contact who can arrange a trip to Film City and that is how the initiative originated. We decided to do this for them and we are the only channel to come up with this unique concept and offer them this chance.”

SAB TV, considers their fans as an extended part of the SAB family and are keen that they enjoy their experience on the sets.

Bollywood Tourism is excited and happy to be associated with SAB TV for the launch of SAB Ki Sawaari and is confident that this will provide an unforgettable experience for all the fans and guests.

“We at SAB TV constantly endeavour to create interesting and entertaining content for the viewers and through this initiative we will take this experience off screen. We are glad to partner with Bollywood Tourism to ensure that everyone can get a taste of Bollywood with our SAB Ki Sawaari tours. We consider it a unique way to provide an opportunity to consumers to engage with the brand and its popular characters,” added Kapoor.

As a part of their promotional and marketing strategies SAB will also use social media  platforms like YouTube, Twitter and Face book actively and simultaneously be promoting this concept on their television network , in hotels , on B2B media and amongst the travel community. Bollywood Tourism will be working on commission basis with travel agents and will be issuing B2B mailers.

This unique experience is sure to excite fans and give them an unforgettable experience by bringing smiles and happiness for families across India.  This tour priced at Rs. 2,250 per person includes pick up, drop, food and travelling expenses. Kids get a special discount  and pay only 60% of the original price.  The journey will start from Oberoi Mall, Goregaon (E) and fans will get approximately 6 hours to experience this tour. Presently the tour will be available only on weekends. A guide too has been arranged to accompany them to help them with their queries, show them video clips and apprise them of the story before their arrival on the sets. Tickets are available online as well on – https://www.bollywoodtourism.com/sab-ki-sawari.

“We are a family comedy entertainment channel, so inviting families and entertaining them is our motive.  As a brand and channel we stick to our tagline ‘Asli Mazaa Sab Ke Saath Aata Hai’, concluded Anooj Kapoor.