Archies Limited announces Fortnight campaign #DilSeDad for Father’s Day

Archies Limited, India's market leader in the social expression industry, is thrilled to announce the launch of a 15-day campaign called #DilSeDad on their social media, dedicated to honouring the unsung heroes in our lives. This campaign aims to celebrate the love and bond between fathers and their children, showcasing the selfless dedication and care they provide.

The #DilSeDad campaign will engage the audience through a variety of activities, including giveaways, contests, product posts, and videos, all centred around the theme of Father's Day. Archies Limited aims to create a platform where people can express their gratitude and share heart-warming stories about their fathers, while also enjoying exciting rewards and surprises.

In conjunction with the campaign, Archies Limited is relaunching a digital campaign video titled “PAPA CHAHE JITNA GUSSA KARLEIN.” This video beautifully captures the essence of a father's love, depicting how fathers constantly think about their children, their family, and the future. It showcases the special bond between fathers and their children, emphasizing that even when fathers may express their anger, deep down, their love and concern are always present.

Mr. Varun Moolchandani, Executive Director of Archies Limited, expressed his thoughts on the campaign, saying, “Father's Day is an opportunity to express our gratitude to those who brought us into this world. The #DilSeDad campaign revolves around the idea that fathers are always concerned about their children's well-being and strive to provide the best for them. Our goal is to encourage every child to understand the happiness behind giving and receiving a greeting card or a souvenir from their loved ones. Archies take pride in being a pioneer in the gifting business and will continue to create such campaigns dedicated to family and friends on every occasion.”

Archies Limited invites everyone to join the #DilSeDad campaign and celebrate the incredible bond between fathers and their childr