Are you ready for the Big League with Maxus ESP & Vodafone?

When the seeds for a successful business venture are sown, it takes a great amount of passion and the right opportunities for it to become prosperous. In such a scenario, global telecommunications giant Vodafone, provides a ground-breaking opportunity to medium enterprises in India, to leverage their exposure on a national scale, through its new and innovative platform: Vodafone - Ready For The Big League. Devising a fresh media gratification marketing plan for its client Vodafone, India’s most trusted media company Maxus (through their content practice Maxus ESP), has endeavored to  assimilate special branded content and programming, along with a consolidated promotion package, in order to reach out to the right audience at the right time, at a phenomenal scale.

The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures, where entrepreneurs attempted, in a pitch-perfect platform, to emphasize their position on reasons why Vodafone should provide them with a strong media and consultancy backing. And the prize?  The top ten list featured on India’s biggest business news channel, CNBC-TV18, the prestigious Forbes India magazine, business tabloidMint and the online business portal moneycontrol.com. All packaged in one basket!

Providing details of the same, Shailja Vohra, National Director, Maxus ESP informed us “Vodafone has partnered with Maxus ESP to devise and implement  the content strategy campaign which began with a CALL FOR ENTRY Stage promoted on Mint, Forbes, CNBC-TV18, Moneycontrol.com and the strong Social Media assets of the TV18 group. At the same time, India’s most well-known business news anchor, Shereen Bhan, is the face of this strategic campaign and is showcased in the CFE promos.”

“The content extended across digital, on-air and in-show branding. This unique initiative also proved that our business acumen lies in delivering the best, for our esteemed client” she added.

In a special conversation, Shereen Bhan will be seen talking with the dynamic Naveen Chopra, who heads Vodafone Enterprise India. Shereen Bhan’s specially packaged interview with Naveen Chopra has already aired on 22nd March on CNBC-TV18, CNBC-AWAAZ and CNBC Bazaar, through a simulcast at 6:30 pm. There will also be a repeat telecast on 5th April at 6:00 pm, through a simulcast.

Speaking on the association, CNBC-TV18’s Managing Editor, Shereen Bhan commented, “India’s economy is finally growing on a positive note. Many medium enterprise companies are the essential drivers that are propelling our economy towards greater heights and Vodafone India’s initiative to respect these companies is laudable. The top ten shortlisted companies were judged by an eminent jury panel, based on strategies on upping their business margins, focusing on product development, customer satisfaction, higher sales, best returns, and more.”

As part of the campaign put together by Maxus ESP, the top 10 shortlisted SME’s video stories are presently running on CNBC-TV18 and CNBC-AWAAZ, followed by a Grand Finale. These top 10 will also be featured on the cover page of the coveted Forbes India magazine.

As part of this strategy to drive the message further, the Finale will consist of a premier panel of industry experts who will lend their consultancy, encapsulated into a 1 hour televised show on CNBC-TV18. The Finale was aired on CNBC-TV18 on 28th March and the repeat telecast will be aired on 11th April at 6:30pm