#ARM Worldwide bags digital mandate for Himalaya’s Companion Care
Digital marketing and communications consulting firm #ARM Worldwide has been entrusted with the mandate of driving digital conversations for Himalaya’s Companion Care. #ARM Worldwide has added another chapter to its success story with this.
Himalaya has been one of the country’s leading home-grown wellness brands since inception. Their Animal Health Division was incorporated in 1998, focusing on four major segments: livestock, poultry, companion care, and aqua. Their Companion Care segment features a wide range of nutrition, grooming, and therapeutic products. The brand is the market leader in the niche segment of the herbal grooming range, with the motto of “Health and happiness of your pets, naturally”. #ARM Worldwide won the mandate after a multi-agency pitch for managing all written and visual content under social media marketing for Companion Care.
Neti Patel, Business Head, Animal Health Division - Himalaya Wellness Company, said: “Pet care in India has become a fast-growing market as the number of pet households in the country has significantly increased. These households view their furry friends as an extension of their family and only wish to offer them the best care. #ARM Worldwide’s approach matches well with the DNA of our business, and we are sure that ARM will go the length to explore new horizons and enhance the reach and visibility of our campaigns.”
Ritesh Singh, Co-Founder and Managing Director, #ARM Worldwide, adds: “It is undoubtedly a great opportunity for #ARM Worldwide to be working with one of the leading pet care companies in the country. We are ecstatic to be working with Himalaya Companion Care and use our capabilities to create a disruptive leg of communication for this home-grown, pet care firm with a fantastic brand vision”.