Article 15 to become Ayushmann Khurrana’s Second Highest Opening Film
Zee Studios and director-producer Anubhav Sinha announced an impressive opening weekend for Ayushmann Khurrana’s hard-hitting investigative drama Article 15 at the box office collecting Rs 20.04 crores NBOC in India and USD 1 million (Rs 7 crores) overseas.
Directed by Anubhav Sinha, inspired by true events, the film offers a realistic take on Article 15 of the Indian Constitution, which prohibits discrimination on grounds of religion, race, caste, sex or place of birth. The film has done exceptionally well in multiplexes and metros in India in centres like Mumbai, Delhi, West Bengal, Mysore, Orissa among others.
Vibha Chopra, Head, Zee Studios International & Global Syndication, added on the film’s overseas performance, “While the film is so rooted in the heartlands of India, it has found its audience in the overseas markets, loved and appreciated not just by critics but audiences as well. The film recorded 56% growth on Saturday in USA, collected more than doubled on Friday in UAE and recorded a bigger number than Kabir Singh (second weekend). Other markets such as Australia, Singapore and Canada saw growth in double digits.”
Director-producer Anubhav Sinha shares, “This is such wonderful news. I was wondering how will people who don’t live in India relate to this question that the film asks. I am delighted to know that they like the question. When you like a question, chances are, you know the answer too. I hope they answer this question soon.”
Speaking on the film's opening weekend BO collection, Bhumika Tewari, Head-India Distribution, Zee Studios, commented, "We are happy to partner with Anubhav Sinha on this hard-hitting film which has the potential to bring about a change in the society. The film has done exceptionally well in all metros, despite the India vs England World Cup cricket match on Sunday, Article 15 recorded an average of 80% occupancy. We are happy with the amazing response from audiences and hope to continue this golden run at the box office”.
To add one more feather to its glory, Article 15 has also won the Audience Award at the London Indian Film Festival (LIFF), Europe’s largest South Asian film festival.
Produced by Zee Studios and Anubhav Sinha, Article 15 is running successfully in theatres worldwide.