Ayushmann Khurrana partners with Election Commission to drive youth voting

In a bid to boost youth participation in the upcoming 2024 Lok Sabha Elections, the Election Commission of India has enlisted the support of celebrated Bollywood actor Ayushmann Khurrana. Renowned for his thought-provoking yet entertaining cinema, Khurrana is set to leverage his massive following, particularly among the youth, to emphasize the significance of democratic participation.

Khurrana's involvement in the campaign comes as a pro bono effort, highlighting his commitment to social causes beyond the realm of cinema. He has been acting in many socially acclaimed films like Article 15, Shubh Mangal Savdhan, Badhaai Ho etc. With his persuasive communication style and significant influence, Khurrana is expected to effectively resonate with the younger generation, inspiring them to prioritize their civic duty.

Santosh Ajmera, Director of Voter Education at the Election Commission of India, expressed optimism about the collaboration, emphasizing Khurrana's potential to mobilize and inspire youth towards active participation in the democratic process. Ajmera praised Khurrana's ability to convey a compelling message, which aligns seamlessly with the campaign's objective of promoting voter awareness and engagement. In a statement, Ayushmann Khurrana emphasized the importance of voting as a cornerstone of democracy, urging every eligible citizen to exercise their right to choose the nation's leaders. Credited as a disruptor in Hindi cinema, Khurrana has not only elevated Indian cinema on the global stage but has also championed inclusivity and progressive content throughout his career.

Beyond his role in the entertainment industry, Khurrana has also been actively involved in humanitarian efforts. As UNICEF's National Ambassador for India, he has been instrumental in raising awareness about critical issues such as ending violence against children, demonstrating his commitment to social welfare on a global scale.

Expressing his gratitude for the opportunity to collaborate with the Election Commission, Khurrana reaffirmed his dedication to encouraging youth participation in the electoral process. He highlighted India's status as the world's largest democracy and emphasized the pivotal role of its youth population in determining the country's future through their votes.

As the campaign gains momentum, Khurrana's involvement is expected to galvanize a significant number of young voters, underscoring the actor's enduring impact beyond the silver screen. With his impassioned advocacy for social change and civic engagement, Khurrana continues to inspire a new generation of conscientious citizens committed to shaping a better tomorrow.