Artlist Footage enters India with Dot Films
Despite being the world’s second biggest content market, the stock footage space in the country still leaves a lot to be desired in India. Most editors end up looking for Hispanic faces to try and emulate the ‘Indian’ look or they settle for over-wrought footage which looks polished but uncomfortably commercial.
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This gap in the market and the massive demand is what brought Artlist Footage to India. Known for being one of the most preferred platforms for cinematic stock, they have formally entered the market for Indian stock with Dot Films, with a custom production themed around ‘gully cricket’. “We are excited to collaborate with Dot Films to create authentic & high-quality content of Indian culture for Artlist Footage’s catalog.” said Artlist Footage.
The footage for this project has been shot over the course of a day in Delhi NCR with a sound pre-production pipeline preceding the weeks of the shoot. This marks the first step in the creation of high-quality reusable content in the country which is up to global standards and native to the subcontinent.
“Being able to do this for Artlist Footage is our interests coming a full circle in some ways. Our journey of making films started with expressing our style with stock footage. That pivoting to ‘creating’ stock footage is absolutely serendipitous, not to mention vastly vital for the Indian market” said Yashi Paswan, Co-Founder & Producer, Dot Films.
With one strong foot in the door, Artlist Footage will be arranging for more India-themed projects while partnering with other ‘art-first’ production houses like Dot Films.