Arvind Fashions appoints Soumali Chakraborty as Arrow marketing head

Arvind Fashions has appointed Soumali Chakraborty as head of marketing for premium wear brand Arrow. Soumali will lead Arrow’s strategic marketing and communications efforts to drive business growth. She will be responsible for Arrow’s marketing strategy.
Before joining Arvind Fashions, she was working for Soch as Senior Brand Marketing Manager. In 2019 she was working with AbbVie as marketing lead.
She has also been associated with Arvind Ltd (2017 and 2019) and Mirah Hospitality (2013- 2017) as senior brand manager and senior marketing manager, respectively.
“Arrow is a dynamic brand with some of the most skilled professionals in the industry. It is an exciting time- the apparel sector is coming back stronger than ever post-pandemic. I look forward to working with the leadership team to create a robust marketing strategy and contribute to Arrow’s distinguished legacy.” said Soumali.