ASCI goes online for speedy complaint lodging & tracking complaint status

The Advertising Standards Council of India (ASCI) has announced the launch of its newly designed website www.ascionline.org, with a very contemporary design, and offering a user-friendly browsing experience. The website incorporates an Online Complaint & Monitoring Service (OCMS), which is key to delivering transparency & speedy resolution of complaints.

With the introduction of the OCMS, consumers can now lodge complaints via the new ASCI website, the ASCI Facebook page, email, smartphones, toll free telephone or regular post. Irrespective of how consumers complain, they will receive a Complaint Tracking number which will help them track the exact status of their complaint on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email and/ or SMS. 

ASCI’s Members will get significant added advantage from the introduction of the OCMS. They are provided with a unique individual login id and password for their OCMS account on the new ASCI website. This will give them a single window to lodge regular and Fast Track complaints or seek Advertising Advice. They can also track the consolidated details of complaints lodged by them and against them. Irrespective of whether they complain online or offline, they will receive a Complaint Tracking number which will help them track the exact status of their complaint via their OCMS account on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email.
Non- members of ASCI can also avail of the benefits of the OCMS on the new ASCI website, although their benefits vis-à-vis ASCI Industry Members are limited to lodging & tracking complaints.

Commenting on the new ASCI website & OCMS launch, Mr. Arvind Sharma, Chairman of ASCI, said, “The new website through its attractive yet simple construct makes it easier for consumers, activists, regulators and industry members to actively participate in ASCI's advertising self- regulation process. We also hope that the new facility to track their complaints online will further drive all stakeholders’ confidence in ASCI".