NIVEA MEN Fresh Active Deo ropes in Arjun Rampal for its new campaign

NIVEA India, an affiliate of Beiersdorf AG and world’s largest skincare brand has launched a brand new campaign for NIVEA MEN Fresh Active Deodorant, its lead franchise in men’s deodorant. In India, NIVEA MEN is the only complete men’s grooming brand to offer products across all categories -
Deodorant, Face Wash, Face Moisturizer, Shaving, After Shave and Shower Gel. Thus NIVEA MEN provides the Indian male consumer with a complete grooming solution; thereby providing simplicity of purchase for the male shopper.

The upcoming deodorant campaign features Arjun Rampal who is the face of NIVEA MEN. This campaign too follows the codes of simplicity and attempts to break the monotony in a uni-dimensional category like deodorants. The campaign kicks off on 05th September on national television as well as digital media and further builds the new brand platform: IT STARTS WITH YOU.

Speaking on the launch of the campaign, Rakshit Hargave, Managing Director, NIVEA India, said: “The NIVEA MEN deodorant campaign highlights the new brand proposition  of IT STARTS WITH YOU very well. Essentially, the platform IT STARTS WITH YOU urges Indian men to unlock their everyday potential and take charge of their lives. Arjun Rampal, our latest addition to the NIVEA family, fits seamlessly into the brand values as he too is self-made & juggles multiple roles in life. He personifies masculinity, success & self-confidence, all qualities which a NIVEA MAN represents.”

Commenting on being the part of the Ad campaign, Arjun Rampal, said, ‘‘I always endorse brands  & products  that I  use personally.    The new NIVEA MEN range is a wonderful exciting range & definitely something that I use regularly. This new deodorant commercial  is  a  very  energetic  film  with a  tongue  in  cheek  humor  about  it.  Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.”