ASICS launches LITE-SHOW collection with Tiger Shroff

ASICS, a sports performance brand launches the LITE-SHOW™ Collection's GEL-KAYANO™ 28 shoe with youth icon and Bollywood star Tiger Shroff. The brand ambassador marked the unveiling of the shoe from the latest LITE-SHOW collection, a pinnacle product from the ASICS running category. 

The LITE-SHOW™ Collection empowers our consumers to run on their schedule, day or night. Eye-catching bright colors and reflective details increase visibility and help runners feel safer and more confident when running in low-light conditions. The LITE-SHOW™ Collection helps make you more visible — so you can run confidently, day or night. Throughout the campaign, ASICS emphasizes the two key benefits: physical visibility on the run and the emotional sense of empowerment and confidence this brings.

ASICS India & South Asia Managing Director, Mr. Rajat Khurana said, “Running is constantly evolving and the new Lite-Show Collection empowers our consumers to run on their schedule, day or night with the help of reflective panels designed in the shoe. ASICS strongly believes in producing innovative sports product solutions and technologies to help athletes and active consumers achieve their goals and Lite-Show is one such offering.”

ASICS Brand Ambassador Tiger Shroff said, “I am absolutely thrilled to represent one of the leading performance wear brands in the world. ASICS has been my go-to gear for work-outs. I’m in love with this new ASICS’ LITE-SHOW™ Collection - GEL-KAYANO™ 28 as its perfect for someone who is looking for stability, protection, and stylish reflective panels for enhanced visibility.”

The Lite Show Footwear collection is now available both in retail stores and on ASICS India website at INR 14,999.