Aurobindo Mohanty of Reliance Retail passes away

Aurobindo Mohanty, a veteran of the Advertising and the marketing industry has passed away. He is having more than 20 years of experience, with the majority of it being at Mudra Chennai where he has worked on brands like Sify, Fa, Herculus Cycles, Henkel and has served in Rasna brand, Ahmedabad for ten years. Mohanty was in charge of the marketing at Rasna, where he took leadership in the year 2005 and he was the vice president at Reliance Retail. Has also worked in brands such as Clarion, HTA, Karishma (Lintas Group).
Piruz Khambatta, group chairman, Rasna Group said: “Aurobindo was more than a thorough ad professional. A very noble person with a good heart, ever obliging, ever gracious. I had the privilege to work with him over many years in Mudra and Rasna. My tribute to this ever-green personality, may his soul rest in heaven.”