Avengers assemble at Max Kids Fest; Max Fashion launches campaign
Max Fashion, the leading fashion brand from the house of Landmark Group has always been the fashion destination for up-to-date fashion trends for the entire family. Max Fashions has been long associated with Disney and has offered exciting products and merchandises in the past. But this year, they just made it a whole lot bigger by associating with the most awaited movie of the year – Marvel Avenger’s: End Game. This year they just took the bar up, not by a notch, all the way to another dimension.
Superhero Movies in India have been a huge draw for fans, young and old alike. Kids especially, due to their imperviousness to the realities of adult life, find a strong connect with superheroes. Cashing in on this unfailing formula Max Fashion has associated with Marvel Avengers Endgame movie in India to for their annual kids fest. It includes nationwide on ground engagement event that is sure to drive in bug footfall to all its stores. To get closer to its core TG, the brand is bringing in attractions like larger-than-life sized figurines of favourite Avengers such as the Incredible Hulk, Ironman, Thor, Spiderman, Captain America and Thanos. The campaign, which is planned for a 45-day run, all the way to the end of May 2019, will see many attractions, activities, offers and surprises for kids and parents alike.
A 360 degree campaign is launched to boost the spirit of children flourish through an exciting range of activities, merchandise and superhero inspired apparel. Max is bringing the Marvel Avengers universe to life. The TVC draws the craziness of avengers in kids group and how they feel like their favorite superheroes and gears at the battle stance.
Jiten Mahendra, VP Marketing, Max said, “Kids Festival is an eight year old property for us and has resulted in high engagement and sales for us over the past few years. This year we are very proud to be associated with “Marvel Avengers- Endgame”, the most awaited movie of the year and this association has strengthened from the product (apparels, merchandise and accessories) connect to promotion. This is one of the strongest associations with Disney we have done by far till date. Kids are an important segment focus for us.
“As always, this year too, Max Kids Fest will be hosting its MLI (Max Little Icon) in its stores across 55 markets. Every year we engage with more than 3 lakh kids across India during this season, this year we are looking to take it to the next level. There are also other goodies like the special Avengers Endgame School Kit to be won on purchases”, Jiten added.
They are also offering special screenings of the Avengers Endgame movie across multiplex screens nationwide to their loyal consumers.