Avon launches world’s biggest ever digital gallery of stories celebrating women

Avon has always been committed towards women empowerment and providing women with an identity of their own and the freedom to live their lives their way. After the success of its recent campaigns, Avon launched WatchMeNow “My Story Matters” campaign to celebrate women and their achievements. As a part of the campaign, Avon launched the world’s biggest ever global digital gallery, collecting stories from 1 million people all around the world to donate their stories showing strength, grit, and determination to celebrate their achievements and inspire others. To celebrate every story shared, the Avon Foundation will donate $1 to charities that support women.

Avon is more than a beauty company. We have campaigned to make a better world for women for over 135 years because we believe in a world where everyone is equal, and where everyone’s voice can be heard. By creating this gallery, we are providing a platform for women’s success to be celebrated, so we can provide role models to inspire other women to do things they didn’t think were possible. Every story shows the world that women are strong, courageous, and powerful; that they should never be overlooked or underestimated.

“At Avon, we believe in a world where everyone is equal, and where everyone’s voice can be heard. By creating this gallery, we are providing a platform to celebrate women’s achievements and encouraging people to share their stories or even stories about the inspiring women in their lives. To celebrate every story shared, the Avon Foundation will donate $1 to charities that support women. This is part of the great work the Avon Foundation does in advocating against gender-based violence and providing support for breast cancer services globally”, said Snigdha Suman, Head of Marketing at Avon India.

Story donation can be done by [visiting watchmenow.avon.com], where you can upload an image or selfie and share a short story and also share on your social media profile to show support for the cause. Stories can be of overcoming challenges, exceeding expectations, or reaching personal goals.