Babyoye.com opts for better conversions with Fanplayr

Babyoye.com, e-commerce provider of baby care products and a part of Mahindra Retail, has opted for Fanplayr's "Smart & Targeted" Conversion Service Using data driven customer insights, Fanplayr worked with Babyoye to build a fully scalable segmentation and targeting campaign that will help personalize a visitor's path to purchase. Fanplayr will provide consulting to Babyoye's digital leadership team to further differentiate Babyoye's best in class eCommerce visitor experience, applying principles and best practices from Fanplayr's extensive online retail knowledge and experience. Fanplayr provided Babyoye with an increase in both AOV and conversion rates, amounting to an 18% increase in revenue.

Sanjay Nadkarni, CEO, Mahindra Internet Commerce said, "Mahindra and Babyoye are pleased to be able to leverage Fanplayr Smart & Targeted Conversions to help us drive increased conversion rates and AOV. Our customers always appreciate good service & the personalized targeting provided by Fanplayr enables us to be responsive and at the same time rewarding to key sectors of our target demographic."
Earlier this year, Fanplayr entered the Indian eCommerce solutions market when it opened up an office in Mumbai. Using the momentum of deals like this, Fanplayr has positioned themselves well to become leaders in conversion optimization in the $11+ billion Indian online eCommerce market, which is en-route to becoming the world's fastest growing eCommerce market.

"We are excited to be partnering with Mahindra through their eCommerce industry leader Babyoye whose goal it is to cater to the online generation of modern Indian parents. This generation demands better and more personal user experience online, and we believe that Fanplayr's dynamic shopper targeting system is primed to service them well," said Simon Yencken, CEO of Fanplayr.