Bajaj Allianz Life launches awareness campaign #BewareOfFraudCalls

Bajaj Allianz Life Insurance has launched a digital film to create awareness on fraudulent calls. The film has been conceptualised and executed by their in house creative team.

Thousands of people in India inadvertently share valuable personal information with telephone scammers every month, and also lose money, ranging from a few hundred rupees to their life savings. Scammers outsmart people by saying anything to get people to reveal personal information such as bank account or insurance policy details. These callers are often very friendly by calling consumers by their first name, making small talk, and asking about one’s family, while some may claim to work for a company the consumer trusts or have taken products and services from.

Bajaj Allianz Life Insurance is continuously working to increase awareness of such incidents and ensure no one falls victims to these frauds and In order to create awareness about such fraudulent calls,  Bajaj Allianz Life Insurance has rolled out a video titled #BewareOfFraudCalls today which showcases how fraudsters work, and make customers share confidential details about their life insurance policies, and maybe even get to their money, thereby derailing one’s #LifeGoals. The crisp and comical 1.45 minute video aims to educate people to not share their life insurance policy details with strangers over the phone.  

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance & Bajaj Allianz General Insurance said, "Life Insurance industry has long witnessed consumers falling victim to fraudelent calls and taking regrettable decisions. One of the most effective ways to make  policyholders aware of such fraudelent acts is through an engaging storytelling. As a responsible brand, we aim to drive awareness amongst consumers to be watchful of such fake calls that certainly impact their life goals."