Balaji Telefilms gets the corporate image makeover done!

Balaji Telefilms Ltd. has gone through a corporate image makeover, introducing a brand new visual identity. The company also plans to branch out into movie and new media production.

Ekta added, "Alt Entertainment aims to become the preferred "content provider' for its target audience between the age-group of 15 to 36 with its cutting-edge content across platforms and to engage and connect deeply with its consumers. The new identity reflects the fresh perspective adopted by Balaji Telefilms towards existing and new businesses and the core brand values that the brand has successfully been built on, over the last 15 years."