Banking on the youth: Pratiyogita Darpan's Atul Kapoor

While other monthlies in the category saw a sharp decline Pratiyogita Darpan added about 106,000 readers to its total readership.

Pratiyogita Darpan's Atul Kapoor tells Adgully, "Well, it would not do justice to the accomplishment in case we attribute the growth to a particular market. It had been a long and sustained uptick in numbers in almost all markets in each round while other magazines continue to decline across regions."

"The latest IRS findings are very revealing about the current market conditions and are truly depicting the trends. I will rather give credit for the growth to the education-hungry and affluent Indian youth who have contributed significantly for this success," he adds.

Talking about the monthly's USP, Kapoor points out, "I will put it straight ' Pratiyogita Darpan is an impeccable source of reliable, accurate, wide-ranging and relevant information that an aspirant requires to survive in today's competitive world."

When asked how does the publicationn decide on taking this growth further Kapoor says Pratiyogita Darpan will continue to stay relevant with the times and changing swiftly to the evolving needs of the youth.

"The youth will continue to be the guiding tool for us and hope the growing young population will continue to trust Pratiyogita Darpan in future as well," he adds. | By Prabha Hegde [prabha(at)adgully.com]