BARC announces limitations on reporting of Single Event Ratings

In July, 2015 BARC India released Fair and Permissible Usage Policy Guidelines that needed to be applied for commercial use of its data. BARC India has now made an amendment to its Policy to allow TV Stations to publicly disclose audience estimates for Single Events, under certain restrictive terms and conditions.

Situations in India will exist from time to time where the public interest and legitimate commercial interests of the TV Industry are best served by allowing a TV Station to publicly announce audience viewership for a significant TV Station audience event such as a major news, sports, movie or other single TV Station program event. BARC India has therefore made an amendment to the BARC Permissible Use Policy that will allow TV Stations to publicly disclose BARC audience estimates for Single Events that equal or exceed a minimum audience standard. The disclosure of such single events is restricted and must fully comply with BARC India’s Single Event Reporting Standards.