BARC conducts workshops with broadcasters on watermark technology

To enable deeper understanding of the watermark technology, BARC conducted Technical Workshops countrywide for Broadcast engineers from March 18th-21st 2014. This helped in understanding the deployment of the future watermarked system at the Broadcaster end.

The workshop was conducted by Technical experts from BARC’s technical partners. Watermarking technology inserts a mark inaudible to the human ear into programs. This mark contains the identification of the channel which broadcasts the program and the regular broadcast timestamps. The meters installed in panelists' homes can retrieve this information. This audio watermark is inaudible to viewers, and is compatible with both digital and analog broadcasting.

On successful completion of this workshop, Partho Dasgupta, Chief Executive Officer, BARC said, “It was a delight to see a massive & encouraging participation from 150 + Broadcast personnel at the recently concluded Watermarking technical workshop by BARC. This technical workshop was successfully held at multiple locations in India. It gave a unique opportunity for the broadcasters to interact directly with the Technology & Service providers. The broadcasters have already started placing orders for the watermarking embedding technology required at their playout centres.”