BARC pulls up the socks; partners with Mediametrie

BARC has announced the formal tie-up with Mediametrie of France for some key technology services and licensing for the proposed Television audience measurement system. Mediametrie is the Joint Industry body in France, operating the TV, Internet and Radio currency ratings systems, engaged in multi media audience research for the last 25 years. They have been designing and developing their own TV metering systems for 15 years.
They are pioneers in the development and usage of watermarking technology in audience research and have been using this successfully for the last seven years. This technology is used in 3 currency markets : France, Morocco and the Netherlands. 
Under the arrangement, Mediametrie will provide technological knowhow and licenses to BARC to use their TV metering system and also help BARC procure its own metering hardware.

Speaking about the same, Punit Goenka, Chairman, BARC said “ 

Benoit Cassaigne, Senior Vice President, Mediametrie said “We are very happy and proud of BARC’s confidence in our solutions and expertise. We are thrilled to bring our know-how on such a TV market and share it with BARC a company very similar to us in its DNA. We are sharing a lot already in term of philosophy and vision and I am sure we will go far together”