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BARC Wk 35: SET’s strong show propels it to No. 2 in Pay Platform

BARC India data for Week 35 (Saturday, August 24 to Friday, August 30) of 2019, shows Dangal TV further firming its foothold among All Platforms in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. Sony Entertainment Television put up a strong show this week to reach the No. 2 position in Pay Platform. 

All Platforms 

Dangal TV further widened the gap with the No. 2 Hindi GEC as it saw an increase in its gross viewership to 900,631 in Week 35. Sony Entertainment Television, too, recorded gains this week as the channel climbed up one notch to the third spot, pushing down Zee TV to the fourth spot. The Hindi GECs in the top 10 list include: 

Channel

Weekly Impressions (000s) sum Week 35

Weekly Impressions (000s) sum Week 34

1.     Dangal TV

900,631

856,987

2.     Star Plus

769,882

810,747

3.     Sony Entertainment Television (No. 4 in Wk 34)

666,025

641,965

4.     Zee TV (No. 3 in Wk 34)

643,305

643,377

5.     Sony SAB

642,775

629,627

6.     Colors

555,669

554,592

7.     Big Magic

502,862

478,262

8.     Star Bharat

317,249

321,349

9.     Star Utsav

162,961

176,827

10.                        Sony Pal

160,539

159,836

Pay Viewership 

Sony Entertainment Television climbed up a notch to the second spot in Week 35 in Pay platforms, even as Zee TV slipped a notch to the third spot. Star Plus held on to its numero uno spot in Pay platforms, but saw a decline in its gross viewership to 768,201 from 808,191 recorded in Week 34. Following is the list of top 10 Hindi GECs on Pay platforms: 

Channel

Weekly Impressions (000s) sum Week 35

Weekly Impressions (000s) sum Week 34

1.     Star Plus

768,201

808,191

2.     Sony Entertainment Television (No. 3 in Wk 34)

664,395

639,205

3.     Zee TV (No. 2 in Wk 34)

641,518

640,774

4.     Sony SAB

640,752

626,272

5.     Colors

554,291

552,994

6.     Star Bharat

316,451

320,976

7.     Dangal TV

213,926

197,963

8.     Star Utsav

162,406

176,106

9.     Sony Pal

159,917

159,260

10.                        &TV

146,853

134,065

FTA Viewership 

Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again and saw an increase in its gross viewership this week to 686,705, from 659,024 recorded in Week 34. Following are the top 8 Hindi GECs on Free platform: 

Channel

Weekly Impressions (000s) sum

Weekly Impressions (000s) sum

 

Week 35

Week 34

1.     Dangal TV

686,705

659,024

2.     Big Magic

430,153

411,834

3.     DD National

45,452

51,711

4.     DD Bharati (No. 5 in Wk 34)

3,570

3,154

5.     DD Arunprabha (No. 4 in Wk 34)

3,294

3,325

6.     DD Uttar Pradesh

2,483

2,186

7.     DD Madhya Pradesh

2,140

1,974

8.     DD Rajasthan

1,665

1,460

Top 5 shows of Week 35 on Pay Platform 

Shows from the Zee TV, Star Plus and Sony SAB featured among the Top 5 most watched shows on Pay platform in Rural+Urban this week. 

‘Kundali Bhagya’ continued to be the most watched show with 14,543 (000) Impressions. The long-running ‘Kumkum Bhagya’ followed close behind in the second spot with 13,578 (000) Impressions. ‘Tujhse Hai Rabta’, another show from the Zee TV stable, continued in the fourth spot this week with 10,725 (000) Impressions on Pay platform. 

Star Plus’ fiction show, ‘Yeh Rishta Kya Kehlata Hai’, remained in the third position in Week 35 with 13,250 (000) Impressions. 

The country’s longest running show, Sony SAB’s sitcom ‘Taarak Mehta Ka Ooltah Chashma’, continued to be placed in the fifth position with 10,096 (000) Impressions.

Top 5 shows of Week 35 on Free Platform 

As in the last few weeks, in Week 35, too, all the top 5 shows are from Dangal TV. Continuing at No. 1 is mythological show ‘Mahima Shanidav Ki’, which has secured 7,017 (000) Impressions this week. 

‘Rehna Hai Teri Palkon Ki Chhaon Mein’ is placed in the second spot with 5,966 (000) Impressions. Meanwhile, ‘Bandini’ was the third most watched show in Free Platform, recording 5,720 (000) Impressions. 

Another mythological show from Dangal TV, ‘Dwarkadheesh Bhagwaan Shree Krishna’, was placed in the fourth spot with 5,480 (000) Impressions. ‘Baba Aiso Var Dhundo’ followed in the fifth spot with 5,424 (000) Impressions.

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