BARC Wk 35: SET’s strong show propels it to No. 2 in Pay Platform
BARC India data for Week 35 (Saturday, August 24 to Friday, August 30) of 2019, shows Dangal TV further firming its foothold among All Platforms in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. Sony Entertainment Television put up a strong show this week to reach the No. 2 position in Pay Platform.
All Platforms
Dangal TV further widened the gap with the No. 2 Hindi GEC as it saw an increase in its gross viewership to 900,631 in Week 35. Sony Entertainment Television, too, recorded gains this week as the channel climbed up one notch to the third spot, pushing down Zee TV to the fourth spot. The Hindi GECs in the top 10 list include:
Channel |
Weekly Impressions (000s) sum Week 35 |
Weekly Impressions (000s) sum Week 34 |
1. Dangal TV |
900,631 |
856,987 |
2. Star Plus |
769,882 |
810,747 |
3. Sony Entertainment Television (No. 4 in Wk 34) |
666,025 |
641,965 |
4. Zee TV (No. 3 in Wk 34) |
643,305 |
643,377 |
5. Sony SAB |
642,775 |
629,627 |
6. Colors |
555,669 |
554,592 |
7. Big Magic |
502,862 |
478,262 |
8. Star Bharat |
317,249 |
321,349 |
9. Star Utsav |
162,961 |
176,827 |
10. Sony Pal |
160,539 |
159,836 |
Pay Viewership
Sony Entertainment Television climbed up a notch to the second spot in Week 35 in Pay platforms, even as Zee TV slipped a notch to the third spot. Star Plus held on to its numero uno spot in Pay platforms, but saw a decline in its gross viewership to 768,201 from 808,191 recorded in Week 34. Following is the list of top 10 Hindi GECs on Pay platforms:
Channel |
Weekly Impressions (000s) sum Week 35 |
Weekly Impressions (000s) sum Week 34 |
1. Star Plus |
768,201 |
808,191 |
2. Sony Entertainment Television (No. 3 in Wk 34) |
664,395 |
639,205 |
3. Zee TV (No. 2 in Wk 34) |
641,518 |
640,774 |
4. Sony SAB |
640,752 |
626,272 |
5. Colors |
554,291 |
552,994 |
6. Star Bharat |
316,451 |
320,976 |
7. Dangal TV |
213,926 |
197,963 |
8. Star Utsav |
162,406 |
176,106 |
9. Sony Pal |
159,917 |
159,260 |
10. &TV |
146,853 |
134,065 |
FTA Viewership
Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again and saw an increase in its gross viewership this week to 686,705, from 659,024 recorded in Week 34. Following are the top 8 Hindi GECs on Free platform:
Channel |
Weekly Impressions (000s) sum |
Weekly Impressions (000s) sum |
|
Week 35 |
Week 34 |
1. Dangal TV |
686,705 |
659,024 |
2. Big Magic |
430,153 |
411,834 |
3. DD National |
45,452 |
51,711 |
4. DD Bharati (No. 5 in Wk 34) |
3,570 |
3,154 |
5. DD Arunprabha (No. 4 in Wk 34) |
3,294 |
3,325 |
6. DD Uttar Pradesh |
2,483 |
2,186 |
7. DD Madhya Pradesh |
2,140 |
1,974 |
8. DD Rajasthan |
1,665 |
1,460 |
Top 5 shows of Week 35 on Pay Platform
Shows from the Zee TV, Star Plus and Sony SAB featured among the Top 5 most watched shows on Pay platform in Rural+Urban this week.
‘Kundali Bhagya’ continued to be the most watched show with 14,543 (000) Impressions. The long-running ‘Kumkum Bhagya’ followed close behind in the second spot with 13,578 (000) Impressions. ‘Tujhse Hai Rabta’, another show from the Zee TV stable, continued in the fourth spot this week with 10,725 (000) Impressions on Pay platform.
Star Plus’ fiction show, ‘Yeh Rishta Kya Kehlata Hai’, remained in the third position in Week 35 with 13,250 (000) Impressions.
The country’s longest running show, Sony SAB’s sitcom ‘Taarak Mehta Ka Ooltah Chashma’, continued to be placed in the fifth position with 10,096 (000) Impressions.
Top 5 shows of Week 35 on Free Platform
As in the last few weeks, in Week 35, too, all the top 5 shows are from Dangal TV. Continuing at No. 1 is mythological show ‘Mahima Shanidav Ki’, which has secured 7,017 (000) Impressions this week.
‘Rehna Hai Teri Palkon Ki Chhaon Mein’ is placed in the second spot with 5,966 (000) Impressions. Meanwhile, ‘Bandini’ was the third most watched show in Free Platform, recording 5,720 (000) Impressions.
Another mythological show from Dangal TV, ‘Dwarkadheesh Bhagwaan Shree Krishna’, was placed in the fourth spot with 5,480 (000) Impressions. ‘Baba Aiso Var Dhundo’ followed in the fifth spot with 5,424 (000) Impressions.
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