Bates 141's Sonal Dabral to judge Coca Cola and eYeka's crowd sourced film contest
The Coca Cola and eYeka crowdsourced contest, a partnership between Coca-Cola and eYeka is a consumer generated content initiative. The initiative will recognize and reward the best creative representation across the mediums of photography, design and video. The winning works will be nominated for Cannes Lions 2012.
Commenting on his inclusion, Sonal Dabral, India Chairman and Head of Creative Asia, Bates 141 said, "I had the pleasure of leading the creative team that worked on the launch of Coke Side of Life campaign in Asia. In today's day and age consumer engagement is the key for brand success. I am personally always excited about initiatives by brands to involve people in new and intelligent ways. Coke's idea of tapping into the collective creative force of the community is not only progressive but it's also an idea whose time has surely come. I'm honored to be part of the jury to judge this contest and I look forward to a creatively stimulating and enriching session."
A talented and multi award winner, Sonal has been recognized for his creative work at various advertising forums, in Asia and globally. Sonal needs little introduction to the industry. In his 20 year career, Sonal has won awards from the most prolific international and regional shows, including Cannes, Clio, D&AD, One Show, AdFest and Spikes. He has also been on the jury of almost all the major regional and global shows including Cannes Lions, Clio, LIAA, AWARD, AdFest, and Spikes.