Bates CHI&Partners names PK Anil Kumar ECD & Mumbai Creative Head

Bates CHI&Partners has named PK Anil Kumar an Executive Creative Director & Mumbai Creative Head.  PK has commenced his new role a few days ago. 

PK has around 19 years of work experience that spans agencies like RK Swamy BBDO, McCann Erickson, Triton and Minority. His work extended to brands such as Nerolac, Onida, Mastercard, Nestle, Opel Corsa, Bacardi, Marico, TheMobile Store, Cathay Pacific, Aquaguard, Fortune Oil, Zingaro, Reliance Cement, PSI, Meru Cabs, among several others.

He also has to his credit multiple international and national awards that include Cannes, One show, Media Spikes, Adfest, FAB, Goafest etc.
He is also an avid Bollywood film scriptwriter and he had a movie release in May 15’.

PK Anil Kumar, Executive Creative Director & Mumbai Creative Head, Bates CHI&Partners: At Bates, I’m glad to be part of a young, dynamic team that not only thinks of solutions for the brands, but also partners with the clients to build lasting relationships, through a collaborative approach. I look forward to doing some memorable advertising, especially in the Digital space, which is going to be foremost on the agenda.

Manmohan Anchan (aka Mac), Chief Creative Officer, Bates CHI&Partners India:  We are delighted to have PK on board. He is a confluence of new age thinking (read: digital, experiential) and very powerful emotional thinking.

Asheesh Malhotra, Mumbai office Head, Bates CHI&Partners:  We took a while to find the right partner and creative leader for the Mumbai office. Our search ended with PK who carries along with him a humble rootedness, which is so rare today. He has a very fertile mind that churns ideas on the go.

VS Srikanth, CEO Bates CHI&Partners India: Many don’t know but PK is a Mallu by birth, but a Ghalib at heart. His armed forces background took him all over the country, where he picked up many languages and cultural nuances. His rich upbringing and diverse experiences reflect in the work he has done so far. Great to have him on the team.

About Bates CHI&Partners
Bates CHI&Partners is Asia's newest network start-up. Formed in December 2012, this partnership brings together Bates – an Asia top ten agency by revenue with 14 offices in nine countries across Asia, and CHI, the UK's most awarded independent agency at Cannes.

With 16 offices worldwide and a creative corridor from Shanghai to London and New York, Bates CHI&Partners creates Big Ideas for Ambitious Brands.

Bates CHI&Partners in India
More recently the Bates CHI Coca-Cola World Cup film was ranked among the Top 5, and No 2 in AdForum's selection of global films on the world cup. Coca-Cola’s TVC - ‘The World’s Cup. Bangladesh’, was part of the Company’s global Campaign for the FIFA World Cup TM 2014 in Brazil. Launched on 4 May 2014, ‘The World’s Cup. Bangladesh’ film was conceived and executed by Bates CHI&Partners, Coca-Cola’s creative agency in Bangladesh.


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