BBC World News named top English language international news channel in India

Initial data released by TAM following’s India’s recent digitalization shows that BBC World News has reinforced its leadership position as India’s top English language international news channel.

The TAM data also shows that, following digitalization, BBC World News has substantially increased its audience in Delhi, Mumbai, Kolkata and Chennai. The channel’s weekly absolute share has increased by 109% and its absolute reach has increased by 34% in those markets while English language domestic news channels experienced audience erosion.

In separate data, released last Friday, IpsosPAX figures show the BBC continuing to build cross platform strength. The most recent IpsosPAX survey (Q4 2011 to Q3 2012) underlines theBBC’s television and digital lead in key demographics such as India’s high income households, C suites and international travelers.

The Ipsos PAX study surveys international and local media consumption and product consumption among affluent adults and business professionals in the Indian cities of Mumbai, New Delhi and Bangalore.

Jim Egan, Chief Operating Officer, BBC Global News Ltd, says: “It’s been a year of rapid evolution for the television industry in India and also for BBC World News. Just weeks ago, we launched the channel with a fully produced HD signal and a refreshed line-up of programmes and presenters from new studios at Broadcasting House. Given the growth the channel has already experienced post-digitalization in India; we’re looking forward to building on that success in the months and years ahead.”

Source: TAM, TG: CS 25+ AB, Market: 4 Metros (Delhi, Mumbai, Kolkata and Chennai), Period Wk32-43’12 (pre digitization) vs. Wk 44-52’12 to Wk1-2’13 (post digitization), Daypart: All Days. International English News channels in India are CNN &BBC.  PAX 2011 Q4 - 2012 Q3 India, weekly TV/website reach and monthly mobile reach. High income households: HH monthly income US$ 3000+, International traveler: Any person who travelled international by air in last 12 months at least once