BBDO Guerrero becomes first Philippine agency at world's Top 50

BBDO Guerrero has entered the Top 50 of the Gunn Report, the globally acknowledged authority on advertising agency creative rankings. They are the first advertising agency from the Philippines to ever achieve this ranking and are now one of only around 200 agencies from around the world to have been inducted into the “Top 50” club.

This achievement has come through BBDO Guerrero’s outstanding performance in creative award shows locally, regionally and internationally. It was the leading Philippine agency at the Cannes International Festival and the London International Awards; the winner of the first ever gold for a commercial client at the prestigious Clio awards in New York and was ranked number 3 in the whole of Asia Pacific at the Spikes Asia festival in Singapore.

BBDO Guerrero had been awarded for a variety of campaigns but most notably for Saridon’s “Persistent Headaches” print and TV work, Pepsi’s “Liter Of Light” project with MyShelter Foundation and the highly regarded “It’s More Fun…” campaign for the Department Of Tourism.

The BBDO network was also judged to be the most successful network for an unprecedented seventh year in a row with over twenty agencies from every region contributing to the success. No other network has won more than twice. They were also judged to be the number one digital network as well.

The Gunn Report is an annual publication detailing the most successful advertising campaigns of the year, utilizing results from over 40 of the world’s most prestigious awards shows. Donald Gunn and Emma Wilkie author it. The first Report was published in 1999, and has since grown to be one of the most authoritative analyses of advertising campaigns worldwide, with findings republished in both industry journals and mainstream newspapers.

David Guerrero, Chairman and Chief Creative Officer at BBDO Guerrero | Proximity Philippines said, “This is a great result not just for us but for the Philippine advertising industry in general. I have always felt that we can produce work in this country that can compete in terms of creativity and effectiveness with any of the more developed markets – this proves we can”.


Tony Harris, Chief Executive at BBDO Guerrero | Proximity Philippines also said, “We had very clear aims that we wanted to show that BBDO Guerrero could lead the way locally, regionally and on a global stage. It has taken dedication, hard work and bucket loads of imagination and we are all very proud of this outcome”.


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