BBDO India’s Dads #ShareTheLoad gets top honours in The Good Report

BBDO India’s highly acclaimed work – ‘Dads #ShareTheLoad’ – has made it to The Good Report – Top 40 Campaigns Promoting Good Causes in the world. This new accolade also ranks BBDO India at #22 in the Top 25 Most Successful Agencies Promoting Good Causes and the BBDO Network is #1 on the list of Top 20 Most Successful Networks Promoting Good Causes. 

The Good Report believes that advertising is too often confined to its commercial side; we tend to forget the other part of its role – informing, raising awareness and educating. The recognition offered to agencies that give time and talent to support the communication of public interest causes, are very few and far between. With the global recognition that its campaign ‘Dads #ShareTheLoad’ has received, BBDO India’s work is being watched and lauded by creative professionals and consumers worldwide. 

Josy Paul, Chairman & Chief Creative Officer, BBDO India, commented, “Brands can play a useful role in rearranging society for the better. In the process, they build strong emotional roots and consumer preference and affect buying behaviour, which impacts sales and profits positively. We call it ‘creating acts, not ads’. And we are thrilled that our approach is being recognised worldwide.” 

Recently, BBDO India’s latest campaign, ‘Mirinda #ReleaseThePressure’, also won the coveted Gold at ANDYs Awards, organised by The Advertising Club of New York. As the first premiere advertising award show of the season, The International ANDY Awards is an early predictor that often provides a glimpse into what will sweep the industry’s award season. With a look inside this year’s jury room, entrants also gained additional insight as to which work is resonating best with industry leaders. Mirinda’s ‘#ReleaseThePressure’ was awarded the Gold by a Jury consisting of the world’s finest creative minds – CCOs from agencies around the globe. 

BBDO India is influencing and contributing to advertising globally and adding to India’s growing stature as one of the most creative nations in the world of advertising and marketing communication and the global accolades are a testimony to the same.