BBDO Promotes Rajesh Sikroria

BBDO India has promoted Rajesh Sikroria, formally EVP BBDO India to President BBDO India, effective immediately. One of the founding members of BBDO India, Sikroria started his journey as the agency’s first employee, with just one brand, PepsiCo’s 7UP. Today he manages the operations for 15 leading multinational clients across offices in Delhi and Mumbai as well as a client engagement out of Kolkata. With a career spanning almost two decades, Sikroria has worked across Publicis, Percept, R K Swamy and JWT where he managed some of India’s largest local and global brands like Nestle, HP, Indian Airlines, Hero Honda, Apollo Tyres and Tata Motors.

Working alongside Josy Paul, BBDO India Chairman and CCO, and Ajai Jhala, BBDO India CEO, Sikroria has been part of the core team that has helped shape BBDO India’s philosophy of ‘Create Acts and not Ads.’ This work has won some of the most prestigious international creative and effectiveness awards, including the inaugural Cannes Black Lion for Effectiveness (2011) and the inaugural Cannes Glass Lion Grand Prix (2015) for work promoting gender equality.

Ajai Jhala, CEO BBDO India, said of Sikroria’s promotion:" We built BBDO from scratch 7 years ago starting with 7 UP. Rajesh has grown from being the first employee to President of BBDO India by leading from the front and growing into one of the industry's best all-rounders with an ability to move fluidly between business, strategy and creative. Josy Paul and I are delighted to have him as a partner as we continue to create big ideas for big brands on big themes like gender equality through the lens of social movements.”

"Rajesh was with us when we set up BBDO India from the back seat of my car. He knows what it takes to create a culture that nurtures, grows and influences. He is a leader, builder and maker of better work. He is the best of the best." says Josy Paul, Chairman & Chief Creative Officer, BBDO India, about Rajesh Sikroria.

Rajesh Sikroria, President says, “2015 has been a phenomenal year for us,  we have set the bar really high. Going forward, the challenge is to outdo ourselves. In my new national role, I am looking forward to work with more brands and scaling newer heights with our mantra of creating acts not ads”.

This is the third high profile promotion that BBDO has made from within in 2015. Earlier last month, BBDO promoted Hemant Shringy and Sandeep Sawant to ECDs.