BBH India awarded creative mandate for IVAS by Infra Market

Continuing its winning momentum, BBH India has won the creative mandate for IVAS by Infra Market. Won post a multi-agency pitch, BBH India would manage the entire spectrum of brand development and positioning for IVAS. It would also work towards building a launch campaign for IVAS to create awareness, build a premium imagery and establish the brand’s positioning in the marketplace.

IVAS, powered by Infra Market, is all set to revolutionize the consumer home lifestyle space with its cutting-edge solutions and customer-centric approach. Derived from the Sanskrit word 'NIVAS,' the brand inspires home renovations by curating premier offerings, adding convenience and delight into the transformative journey of enhancing living spaces. The collaboration with BBH India is set to further amplify IVAS's presence and establish its unique identity in the market.

 Commenting on the win and the new partnership, Abhijeet Jhawar, Senior Vice President – Marketing and Strategy, Infra Market said, “Infra.Market's robust position as a preferred provider of building material products, supported by a strong foundation, paves the way for an exciting journey of expansion and growth with the launch of its consumer brand IVAS. We are delighted to announce our strategic partnership with BBH as our creative agency, reinforcing our brand's strength and propelling us forward with unparalleled creativity and agility. With their strategic expertise, we are sure of taking IVAS, our consumer brand beyond the conventional boundaries. As the journey unfolds, Infra.Market is poised to make a significant impact and elevate its position as a leader in the Building Materials Category.”

 Sharing his views, Himanshu Saxena, COO & MD, BBH India said, "At BBH, we believe in the power of zag to create differentiated brands and build lasting connections with consumers. We are excited to embark on this journey to make IVAS a leading home improvement brand with a diverse portfolio.”

Infra.Market is India’s leading tech-enabled construction solutions company. With world class manufacturing units and Innovation Center, the company specialises in construction products from foundation to finish. It further provides a variety of building materials and lifestyle products that elevate interiors through a robust B2B, retail and B2C network. IVAS, specializes in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.