Be careful when you win, says Rummy Time

GREY group India is out with a new campaign for the online rummy platform, Rummy Time. This campaign has been conceptualized by Grey Bangalore. Targeted at a younger demographic between the ages of 20 and 25, Rummy Time offers a host of exciting features such as free tournaments every 30 minutes, unlimited cash games and withdrawals, and welcome bonuses of up to Rs. 10,000. With such an exciting array of offers, Rummy Time is one of the most inviting online rummy platforms out there! 

Speaking on the launch, Ketan Desai, Chief Operating Officer, Grey group says “The task was to differentiate Rummy Time from other Rummy platforms. While the offerings may be common, but how does one bring it to the audience that is relatable to them? Involving YouTube influencers Nikhil Vijay and Vineet Beep Kumar was the starting point for us.”  

Speaking about the films, Gautam Bhasin, Executive Creative Director, Grey Bangalore, says, "These quirky short films are all about the rush a Rummy player experiences winning a hand. And when there are a host of offerings that help him do that, one can’t control that joy and it gets out on others.” 

The two-film campaign launched in the West and South of India talk about the thrill one experiences while playing a game of rummy-on-Rummy Time. It captures the moment where not just the player but also the people around partake – whether cheerfully or not is still up for debate – in the exhilaration of winning. Whether it is the sheepish sidekick of the burly Nikhil Vijay who timorously prepares for what’s to come next, or the exasperated partner of Vineet Beep Kumar making tactful arrangements for her husband’s inevitable outburst, when it comes to winning on Rummy Time, no one is free from the exaggerated enthusiasm. 

Campaign Credits:

Creative Agency:  Grey Group Bangalore

Chairman & Group Chief Executive Officer: Anusha Shetty

MD & Chief Creative Officer: Sandipan Bhattacharyya

Chief Operating Officer & President: Ketan Desai

Executive Creative Director: Gautam Bhasin

Sr. Creative Director: Niloy Som

Servicing Team: Rahul Hasija, Sanketh Nayak

Creative Team: Deeya Parikh, Jithin Kumar

Client Name: Rummy Time Technologies

PR: Sonal Mehta