Bhumi Pednekar creates awareness on waste segregation in Noida

Through her pan India, hugely lauded climate conversation advocacy campaign - the Climate Warrior initiative, Bollywood star Bhumi Pednekar has been at the forefront of raising awareness about how to incorporate sustainable practices into our everyday lives. Her latest effort in this regard was to create awareness about benefits of waste segregation to people in Noida, the satellite city in the National Capital Region (NCR).

Bhumi joined hands with Catch Foods for their latest ‘CatchTheRightBin’ campaign, which acknowledged the impact of effective waste segregation and how the viability of recycling, composting and other such operations relies heavily on the availability of segregated waste. Check out the video featuring Bhumi Pednekar here:

Through this initiative, Catch Foods and Bhumi inspired people to mindfully dispose of waste by placing it in the right-coloured bins in Noida. The brand launched this important campaign through an activation at Grand Venice Mall in Noida followed by a social media contest for people to visit the venue and understand more about waste segregation.

To inculcate the practice of waste segregation among its users the brand will include coloured bin logos on all the catch products to dispose of the empty packs correctly.