Croma's Quirky Digital Films Kick Off Back to Campus campaign

Croma has launched a series of endearing digital films as part of its popular Back to Campus campaign. The engaging films embody the spirit of Gen Z students and the vital role electronics play in their lives. The films seamlessly integrate laptops, tablets, smartphones, smart watches, headphones, and earphones, showcasing Croma's commitment to providing a wide range of options to cater to the diverse needs of students. 

Conceptualized by the in-house creative team at Croma, directed by Jeet Lotia, and executed by Useful Garbage Creations, the digital films highlight the campaign’s theme, ‘We Got You.’ By showcasing relatable scenarios and bringing in humor and sass, Croma aims to connect with students, spark their curiosity, and rekindle their desire for the latest gadgets. 

Croma’s Back to Campus campaign engages viewers with relatable scenarios and expert support. In the films, Croma executives are seen offering immediate assistance with the delivery of the new tablets or laptops, emphasizing 'We Got You’ theme of the campaign. The split-screen format showcases the Croma website's interface and the vibrant Back to Campus page. 

“The beginning of an academic year is a time filled with possibilities and endless opportunities,” says Shibashish Roy, Chief Operating Officer, Croma. “We recognize the significance of this transition in the lives of students and want to assure them that even though everything is about to change, we will always be there for them. Our tagline -- #WeGotYou – embodies this sentiment as well as our commitment to providing the best products and a seamless shopping experience as they embark on this new leg of their journey. So, whether you’re looking for a laptop or a wireless headphone, a smartphone, or a tablet, know that we will always have your back.” 

As Croma's Back to Campus campaign takes center stage, the films also highlight the need for a seamless shopping experience, a wide range to choose from with affordable EMI options, and lightning-fast delivery. By incorporating the website's user interface into the films, Croma also aims to establish its website Croma.com as the go-to destination for all gadget shopping for Gen Z.