Reinventing Public Relations - Stage set for IMAGEXX Summit & Awards 2023 today
Long gone are the days when Public Relations was about distributing press releases to journalists across media houses and counting on one’s personal rapport with the journalists to get these releases published. This industry has move much beyond collating news clippings about one’s clients from various newspapers and magazines and presenting to clients.
Today, Public Relations has evolved into an important part of brands’ business strategy and PR professionals work alongside a company’s marketing and business development units for a stronger engagement with various stakeholders. What’s more, managing as well as protecting brand reputation in a tough and highly competitive market ecosystem has made the PR function all the more challenging.
Navigating the world of social media, where one can never be sure where the next salvo will be fired from, where a mere tweet or comment can raise a virtual storm of negative repercussions for the brand – is an additional challenge for PR professionals.
Moreover, newer technology such as artificial intelligence, platforms like ChatGPT, Bard, etc., augmented reality, virtual reality et al, are keeping PR professionals on their toes and the demand for newer skill sets have skyrocketed.
IMAGEXX Summit and Awards 2023 comes at an inflexion point for the Public Relations and Corporate Communications industry. Hence, it has been garnering a lot of interest from the changemakers and leaders in this industry. The discussions at the third edition of IMAGEXX 2023 will encompass a wide range of contemporary topics that are expected to set the agenda for the direction that Public Relations and Corporate Communications industry takes in India.
Do join the discussions and be a part of the forthcoming change at IMAGEXX 2023 on Friday, June 09, 2023 at the Crowne Plaza, Gurugram.