Croma's Year-End Campaign: Embrace the New, Ditch the Old
Croma, the leading tech destination, kicks off the End-of-the-Year Campaign, the “Mega Exchange Festival” in Tamil Nadu Market with a series of DVCs encouraging consumers to part ways with outdated electronics and embrace the future with the latest electronic gadgets. This campaign takes a 360-degree marketing approach in Tamil Nadu with various touchpoints to maximize reach and consumer engagement.
Conceptualized by the in-house Croma Team, directed by S.V. Ashwathram, and executed by Useful Garbage Creations, the DVCs, with a touch of wit, highlight super-grandmother guiding her family to embrace the latest tech marvels through Croma's mega exchange.
Croma has a significant presence in Tamil Nadu and planning for further expansion in the state. With a large and rapidly urbanizing population and the upward spending cohort in tandem with the rise of the digital economy, Tamil Nadu presents a significant opportunity for Croma.
The DVC unfolds with the sudden entrance of a bodybuilder in a house, taking an old phone from a surprised child. The narrative takes a comical turn with the introduction of a super-grandmother spearheading a mission to remove outdated electronic products from the house. The storyline, infused with humor, portrays an entourage removing old products from the house, surprising the family, culminating in a joyous scene at a Croma store where the family is reunited, celebrating with a collection of new products.
The two DVCs maintain the momentum within a household, featuring the super-grandmother guiding her family to embrace the latest tech marvels through Croma's mega exchange in Tamil Nadu.
Speaking on the campaign in Tamil Nadu, Shibashish Roy, the Chief Operating Officer at Croma,” We launched our first store in Tamil Nadu in 2009, and since then, we have scaled up to 25 plus stores to cater to the growing demand. We're aligned with the discerning preferences of Tamil Nadu residents, and our 'End-of-the-Year' campaign embodies our dedication to exceptional service, offering a diverse range of gadgets. We're excited to evolve alongside evolving needs and contribute to the state's vibrant electronic retail landscape."
Croma's 'End of the Year' campaign will unfold across various channels, including digital platforms, social media, and retail stores. Through these engaging films, Croma celebrates the spirit of innovation and the joy of embracing the future.
Croma warmly invites everyone to join the New Year celebration with its end-of-the-year mega exchange offers in Tamil Nadu. Let the laughter, innovation, and fantastic deals be your companions as we step into a tech-savvy and exciting new year!
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