Croma on Cruise: One-of-a-kind Experiential Pop-Up on Sea

Taking innovative customer experience to the next level, Croma, India's trusted electronics retailer, boarded Cordelia Cruises with a unique proposition for its passengers. It was a one-of-its-kind experiential Pop-up delivering the iPhone experience. Croma Cruise Control 4.0 presented an immersive experience for iPhone 15 series enthusiasts. 15 lucky winners, who pre-booked the latest iPhone 15 series at Croma stores and croma.com, embarked on a fascinating journey aboard the luxurious Cordelia Cruises.

In a surreal experience, passengers were pleasantly surprised and visited the pop-up, allowing them to experience the latest iPhone 15 series while sailing the seas. The Croma Pop-up witnessed an overwhelming response from passengers. Sporting bright neon and psychedelic colours, customers were impressed at this highly curated personalized experience and were seen engaging with Croma’s experts.

Mr. Shibashish Roy, Chief Operating Officer Croma, said, "We're thrilled to curate this 'Croma’s Experience Pop-up on Sea' as a truly unique and immersive journey for our valued customers. At Croma, our focus has always been on redefining the boundaries of technology and entertainment, and this initiative takes that commitment to a whole new level."

Croma is recognized for creating engaging and immersive experiences for its evolving consumers.  Croma Cruise Control 4.0 is a step toward this commitment to communicate with its customers, offer them memorable experiences, and reiterate recognition of the preferred and trusted retailer of choice when it comes to the best of electronics and the latest technology products and services