BIG MAGIC cast its magic spell in the first week of its launch!

BIG MAGIC, the Channel from the Reliance Broadcast Network stable, currently positioned as India's only Channel exclusively for the core Hindi heartland, has cast its magic spell. In the first week of its launch itself, the Channel has raced to No. 1 in share across regional channels in the Hindi heartland (covering markets of Uttar Pradesh, Madhya Pradesh and Bihar). In week 16, 2011, on a CS4+, the Channel has become No. 1 (source: TAM India)

With this beginning BIG MAGIC is an ideal platform for brands seeking to reach consumers in this market. More so ever, combined with 92.7 BIG FM, it will offer an impactful integrated media solution, filling a much needed gap in the market.

With a refreshing programming lineup of Music, Movies, Bollywood and Humour, backed by strong distribution and innovative marketing initiatives, the channel has fared exceedingly well vis a vis competition, garnering excellent market share. Shows like "Darz Kiya Hain' and "Lot Pot' have already be lapped up by the audiences for their regional flavor beyond the popular and retro music bands

The soon to launch, "Lo Kallo Baat', the show that signed up Aman Verma as it's host will only boost the ratings further. The deep consumer understanding from its no.1 radio brand in these markets, 92.7 BIG FM has also helped the Channel get the right mix of content which is widely accepted by the local populace.

Sunil Kumaran, Business Head, BIG MAGIC, said, "The Channel has been excellently received by the local viewers. We have managed to garner the maximum share versus competitors and this is because of the unique quality programming that we offer. Our radio strength and standing in the market has given us speed to market. We thank our audiences for welcoming us so warmly and will continue to provide exclusive content to our audiences, while we offer marketers a key audience base that they can reach out to, through BIG MAGIC."