BIG MAGIC to engage with audiences across HSMs

RBNL's BIG MAGIC, inks distribution deals with leading distribution networks, to now engage with audiences across the Hindi speaking markets of India. Signing deals with key cable and DTH networks across Mumbai, Delhi, Kolkata, Bihar, Gujarat, Pune and Nashik, the Channel augments reach to 123 mn households across the HSMs.

As BIG MAGIC expands reach to a much wider base across HSM the channel is also enriching the viewer experience through a host of new fiction shows.  With a programming mix that includes an assortment of family dramas, crime shows,  reality shows, cookery shows, game shows and weekend movies BIG MAGIC’s  content mix promises to offer a refreshing new range of shows.

Launched in April 2011 for the heartland of India, BIG MAGIC has emerged a leader in the market beating long standing and established players. The performance of the Channel is credited to its shows which are insightful and relevant for the modern day.
Speaking on the occasion, Mr. Sunil Kumaran, Business Head, Language TV said, “Over the last two years, BIG MAGIC has built itself into a powerful regional brand with a loyal audience base. While this far, we invested in building a strong brand we are now ready to take it to its next level of growth and reach. The timing couldn’t be more perfect with phase II of digitization pointing at an opportunity to reach our content to millions of Indians. Our robust distribution network and insight backed programming ensures we offer audiences an entertainment avenue that will resonate excellently with them.”

BIG MAGIC will see an extensive multi-media marketing push backed by Reliance Broadcast Network’s own marketing muscle and coupled with external media and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.