BIG Punjabi Music Awards a platform to celebrate Punjabi Music

Close on heels to announcing its exclusive national music awards property with the Indian Music Academy ' The BIG IMA Awards, and its local music awards through the BIG Marathi Music Awards, BIG Bengali Music Awards, BIG Kannada Music Awards and the BIG Ugadi Music Awards for the Telegu industry, Reliance Broadcast Network Ltd.'s radio arm BIG Live announces the "BIG PUNJABI MUSIC AWARDS 2010' (BPMA) in association with DareClub, an exclusive platform to recognize and celebrate outstanding talent in Punjabi Music. Tycoon Media is the OOH Partner whereas Punjab Kesari is Print media partner for BIG Punjabi Music Awards 2010. Renowned singer/actor Harbhajan Mann, Dolly Guleria and Music Director Atul Sharma along with Siddharth Bhardwaj, VP, North announced the Music Awards.

BIG Punjabi Music Awards 2010 takes audiences on a journey from the golden yester years to the today's latest music. The property, conceptualized by BIG LIVE, the Punjabi Music Awards 2010 will see all its media verticals coming into play to ensure this music award permeates into consumers' lives through multiple touch points. The property will air across the cities of Chandigarh, Amritsar, Jalandhar, Patiala, Hissar, Shimla and Jammu. The grand finale, will witness a gala Awards Night graced by stalwarts from the Punjabi music & entertainment industry. Apeeje Educational Society is the associate sponsor for BPMA.

Punjab has been the birthplace of some great music and musical legends down the ages. Not just locally renowned talent, but singers and musicians of national and international fame have sprung forth from its soil. Due to its versatility and rich traditional content, Punjabi music has now become an integral part of Bollywood film industry. Punjabi music offers a lot of different flavours in the form of Bhangra, Gidha, Sufi and Jugni main stream movie music. However, Punjabi Music has never received the kind of recognition it deserves. Recognizing this need, 92.7 BIG FM which is known for its superlative music promotion in India, has instituted the BIG Punjabi Music Awards 2010 to recognize and honor Punjabi Music and its torch bearers.

Speaking on the occasion Siddharth Bhardwaj, VP North, 92.7 BIG FM said, "We at Big FM are delighted to announce the prestigious awards. This is part of our endeavour to entertain the local populace with local content and music. The idea of honouring stalwarts and talent from the Punjabi fraternity comes with an aim of recognizing genuine talent of culturally rich state. We are very happy to have received such excellent feedback from the industry and bring it to a logical conclusion. We wish to thank all our sponsors and associates for making this evening such a grand success."

Sanjay Bali, Director, Operations, Dareclub said, "Music is Universal, and the people of Punjab have always preserved and celebrated this form of Art. Dareclub has always endeavoured to promote all forms of Art and culture. Keeping these synergies in mind, we decided to present the 'Dareclub Big Punjabi Music Awards 2010' to recognize Excellence in Punjabi Music. We are happy to partner with BIG Live and 92.7 BIG FM for this unique initiative which will offer an opportunity to a large audience base to relive Punjabi Music and its best offerings."

Due to its versatility and rich traditional content, Punjabi music has now become an integral part of Bollywood film industry. Punjabi music offers a lot of different flavours in the form of Bhangra, Gidha, Sufi and Jugni main stream movie music. However, Punjabi Music has never received the kind of recognition it deserves. Recognizing this need, BIG Live along with its radio arm 92.7 BIG FM which is known for its superlative music promotion in India, has instituted the BIG Punjabi Music Awards 2010 to recognize and honor Punjabi Music and its torch bearers.