bigbasket announces ‘big 47 sale’ for November

bigbasket, www.bigbasket.com, India’s largest online supermarket, is all set to kick off its ‘big 47 sale’ starting 6^th November 2019. bigbasketeers can avail minimum 47% off on 500+ top products under categories such as fruits, vegetables, organic staples, personal care, branded snacks, cosmetics, cleaning and kitchen items for a period of twelve days. Products from 50+ leading brands including P&G, Dabur & ITC are on offer. bigbasket is planning to run this sale on a quarterly basis.

The offers are live in the 26 Indian cities bigbasket is operational in. bigbasket is a market leader in the online grocery segment and offers everything from fresh fruits and vegetables, meat, juices, tea, spices, kitchen essentials, toiletries, electronics such as LED bulbs and baby products. The company has recently expanded its offerings by adding beauty and household products which come with the same-day delivery option at attractive prices.

Speaking about the sale, Mr KB Nagaraju, Chief Customer Experience Officer, bigbasket, said, “After the tremendous response to the Freedom 47 Sale in August, bigbasket is back again with exciting discounts and offers as part of its ‘big 47 sale’. Customer satisfaction and engagement have always been at the core of our operations. We are happy to announce irresistible offers such as the 47% discount allowing bigbasketeers to get maximum gains and savings along with convenience of doorstep-delivery. Having seen overwhelming positive feedback from customers for the Freedom 47 Sale, we have now decided to run India’s largest grocery sale, branded as ‘big 47 sale’, once every quarter.”

Anticipating the heavy demand, bigbasket has already stocked its distribution centres with products and doubled its efforts towards better capacity management. The executives have been prepped for timely delivery of products.

bigbasket’s operations have expanded to 26 cities in India recording about 1 lakh customer orders per day. The company has a registered customer base of 12 million customers. With the recent funding by Mirae Asset - Naver Asia Growth Fund (“Mirae-Naver”), CDC Group, and the Alibaba Group, bigbasket secured its place in India’s unicorn club. bigbasket aims to double its revenue to INR 6,300 crore by FY20.